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#98 in Retail & CPG

Rupifi

Embedded B2B payments: BNPL credit lines and commercial cards for SME sellers on 24+ B2B marketplaces across FMCG, pharma, fashion, electronics and agri.

Website rupifi.comHQ Bengaluru, Karnataka, India (corporate/registered office, WeWork Prestige Atlanta)Agent signals MCP connector: nollms.txt: no

Investors

Tiger GlobalBessemer Venture PartnersQuona CapitalAnkur CapitalBetter CapitalAlteria Capital (debt)Trifecta Capital (debt)Innoven Capital (debt)

Sources

Every claim on this page links to where we found it. Profiles are checked from public sources and refreshed quarterly.

FieldClaimSourceChecked
Websitehttps://www.rupifi.comrupifi.com2026-10-13
HeadquartersBengaluru, Karnataka, India (corporate/registered office, WeWork Prestige Atlanta)rupifi.com2026-10-13
ProofHomepage: Embedded Credit and net terms (15/30/45/60/90 days) at checkout for SME buyers; partners incl. Flipkart Wholesale, Jumbotail, Metro Cash & Carry, Hyperpurerupifi.com2026-10-13
Claim'24+ B2B marketplaces' and 'commercial cards' not verified; credit is for SME buyers via marketplacesnot linked yet2026-10-13
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