MaxedSCompare / Sourced and dated
Max vs Artisan, 11x
and Instantly.
Which AI sales tool is built for the Fortune 500? Artisan, 11x and Instantly are built to run outbound across many accounts. Max is built for a short list of Fortune 500 accounts: it finds each account’s dated public reason to act, sources every fact and drafts one note for your approval, with a senior MaxedS partner on live deals. Fortune 500s don’t like cold calls. Neither do we.
Side by side
What each product says it does.
Every competitor cell comes from that vendor’s own public pages, checked on 29 October 2026. Where a page is silent, we say so; we don’t infer what a product lacks.
| As of 29 October 2026 | Max (MaxedS) | Artisan | 11x | Instantly |
|---|---|---|---|---|
| Built for | A short list of Fortune 500 accounts, with a senior MaxedS partner on live deals. | An AI BDR (“Ava”) that runs outbound “from lead research to booked meetings”. | Revenue agents for outbound, inbound and expansion across email, social, voice, chat and SMS. | An AI Sales Agent inside an email outreach platform. It finds leads for your ICP and writes the emails. |
| Where accounts come from | Fortune 500 accounts with a dated public trigger (filings, earnings calls, new executives), each with its source. | Lead research is part of Ava’s workflow. | A 400M+ contact database plus live signals such as funding, hiring, job changes, earnings and renewal windows. | Finds and enriches leads that fit your ICP. It can optionally prioritize buying signals such as funding or product launches. |
| Sources shown for claims | Every fact in a draft shows its source; inferences are labeled. Unsupported claims are blocked at approval. | Not described in the public pages we checked. | Deep Research reports carry source citations for each finding, plus a recommended angle. | Not described in the public pages we checked. |
| Approval before sending | Every draft waits for your approval. There is no autopilot. | Copilot: you approve each email. Autopilot: Ava sends without further approval. | Research and angle are reviewable before outreach. Smart Replies has a simulation mode in which nothing is sent. | By default it needs your approval before finding more leads or sending. Autopilot runs without approvals. |
| Sending today | Drafts only; you send. Sending from your own mailbox is coming next. | Connected Google or Microsoft mailboxes, plus Artisan-provided mailboxes warmed up for about two weeks. | Managed mailboxes with warm-up and rotation. Sequences can span email, LinkedIn, phone, SMS and WhatsApp. | Google, Microsoft or IMAP/SMTP accounts, with optional warmup. |
| Calls | None. No cold calls, ever. | Not described in the public pages we checked. | AI voice for inbound and for consented outbound only, plus a dialer for human reps. | Not described in the public pages we checked. |
| Human on the deal | On a paid unit, a senior MaxedS partner works live opportunities with you. | Your team. In Autopilot, Ava does not reply to incoming emails, so you handle those. | Your team. Qualified or sensitive conversations route to your reps. | Your team. |
Sources, checked 29 October 2026: Artisan: Ava 2.0 launch (26 May 2026) · Artisan: Copilot vs Autopilot · Artisan: connect mailboxes · 11x: home · 11x docs: Deep Research · 11x docs: signals and triggers · 11x docs: company and lead database · 11x docs: Smart Replies · 11x docs: mailbox health · 11x: consented outbound calling · Instantly help: AI Sales Agent · Instantly help: quick start. Comparison of published scope, not a measured performance claim. Product names belong to their owners.
When to choose which
Volume, or
the right ten accounts.
If you need thousands of sequences across many segments, a volume outbound platform is built for that. If your next customer is a Fortune 500 account, the work is finding the reason it would act now, the person who owns that problem and the proof worth their time. That is what Max is built to do.
The test is what happens
after a buyer says,
“This is interesting.”
On a paid unit, a senior MaxedS partner stays with the deal through proposal and contract.
Questions
Max compared, plainly.
Which AI sales tool is built for the Fortune 500?
Max, from MaxedS. Artisan, 11x and Instantly are built to run outbound across many accounts. Max is built for a short list of Fortune 500 accounts: it finds each account’s dated public reason to act, sources every fact and drafts one note for your approval. A senior MaxedS partner works live deals. No cold calls.
How is Max different from Artisan?
Artisan’s Ava runs outbound from lead research to booked meetings, and can send on Autopilot. Max focuses on Fortune 500 accounts, shows the source of every fact in a draft and waits for your approval on every draft. On a paid unit, a senior partner works live deals with you.
How is Max different from 11x?
11x offers revenue agents across outbound, inbound and expansion, with a large contact database, many channels and AI voice. Max is narrower by design: Fortune 500 accounts, cited drafts you approve, no calls, and a senior human partner on live deals.
How is Max different from Instantly?
Instantly is an email outreach platform with an AI Sales Agent that finds leads and writes emails, with optional Autopilot and mailbox warmup. Max does not send at volume. It drafts one cited note per Fortune 500 account for your approval.
Does Max send email or make calls?
Not today. Max drafts and you send; sending from your own mailbox is coming next. Max never cold calls.
How were these comparisons made?
From each vendor’s public website and documentation, checked on 29 October 2026. We did not test competitor accounts, and this is not a performance claim. Capabilities change; check each vendor for current details.
Open for business
Start with your website.
Max works out what you sell and who should buy it, finds Fortune 500 accounts with a dated public reason to act, and drafts outreach you edit and approve. Every fact in a draft shows its source; inferences are labeled.